VINEYARD
The ADEGA DAS MOURAS DE ARRAIOLOS wine project, located in the Alentejo’s district of Arraiolos, 130 km from Lisbon, results of a recent investment in an area with more than 220 ha of continual vineyard, in a property with 329 ha exclusively for the production of grapes and their transformation.
Nine red grapes varieties (Trincadeira, Alicante Bouschet, Touriga Nacional, Cabernet Sauvignon, Syrah, Aragonez, Pinot Noir, Grenache and Tinta Caiada) and 4 white grapes varieties (Arinto, Antão Vaz, Perrum and Verdelho) are planted. The average yearly production points to 2.000 Tons.
WINE CELLAR
The ADEGA DAS MOURAS DE ARRAIOLOS wine project, located in the Alentejo’s district of Arraiolos, 130 km from Lisbon, results of a recent investment in an area with more than 220 ha of continual vineyard, in a property with 329 ha exclusively for the production of grapes and their transformation.
Nine red grapes varieties (Trincadeira, Alicante Bouschet, Touriga Nacional, Cabernet Sauvignon, Syrah, Aragonez, Pinot Noir, Grenache and Tinta Caiada) and 4 white grapes varieties (Arinto, Antão Vaz, Perrum and Verdelho) are planted. The average yearly production points to 2.000 Tons.
WINE CELLAR
Ensuring the exclusive processing of the produced grapes, the wine cellar occupies a covered area of 4.000 m2 and combines the more ancient techniques to the most modern production principles, with a processing capacity of around 2.300 Tons/year and a wine storage capacity of around 2.800.000 litres.
A modern laboratory is available, where the necessary analyses are conducted to ensure a quality control capable of providing an efficient response not only to the maturation control, but also to the vintage, the vinification, the finishing and bottling and at last the after-sales accompanying of the product.
It was also installed a bottling line with capacity for 3.000 bottles per hour (nominal) that allows fillings either in traditional bottles or in smaller formats – 250ml – with natural cork or resorting to the screw-cap system. The possibility of “Bag in Box” fillings in all capacities is also highlighted.
There is also a maturation room for barrels with capacity for 200 units. Here the Allier French oak from several cooperages was privileged, although there are still some American and eastern oak barrels. It is, therefore, with this diversity that we confer the desired character to each wine that has wood.
WINE
All our wines are regional wines, since we are not located in any DOC Wine geographical area. However, this fact in any way compromises the quality of the wines we produce.
We vinify our wines according to a variety to variety and lot to lot methodology, in order to divide them according to the grapes variety profile and also to market demands.
The young and fresh white wines are vinified in stainless steel vats with temperature control, while the complex and structured white wines are vinified in barrels with “batonnâge” in a cold chamber, suitable for the effect.
The fruity and smooth red wines are vinified in stainless steel vats and presses with mechanical pumping-over and controlled temperatures while the persistent and prolonged red wines still mature in barrels.
Naturally, it is from the best lots and grape varieties that we make, either our reserve, either the monovarietal, white or red, which are wines with a storage profile, made to evolve well in the bottle.
BRANDS
Adega das Mouras de Arraiolos segments its wines into three already existing brands: Patameiras, Moira’s e Mouras de Arraiolos having already a fourth registered brand for a future ultra Premium wine.
With each brand we intend to be present in the several price ranges and in all of them to be a reference for the consumer in the quality-to-cost ratio.
In the Patameiras brand, where there are white and red references, we have easy and unpretentious wines, vinified in stainless steel without having contact with wood.
In this brand we use in the bottles a screw cap system, but there are several capacities in “Bag in Box”.
The graphic identity of the brand is associated to the traditional image of Arraiolos: the famous Arraiolos rug.
Our big focus is on the Moira’s brand, conferring to it a guiding adjectivation to the consumer, on what each range has to offer in organoleptic terms. We want to help the consumer to guide his taste when facing wines with distinct characteristics among itselfs. Here, our innovation effort is visible by risking a new approach in and to the market, either in the adjectivation in itself or in the strong chromatic component of the labels.
This brand is clearly oriented for the so called “off” channel and distinguishes three different ranges:
Moira’s Fruity – easier wines, emphasizing the essence of the fruit.
Moira’s Intense – wines respecting the typical flavour of the region.
Moira’s Smooth – more sophisticated wine in the so-called “New World” style that is, and as the name indicates, a more rounded taste.
In the Mouras de Arraiolos brand we have a wine with a clear gastronomic profile, selected from the best grapes from each harvest. Therefore, the brand portfolio will vary from on year to the other, depending on the existence of lots with sufficient quality to integrate it.
The graphic identity of this brand is a monochromatic arabesque, emphasising the corresponding colour to each variety and/or type of wine.
We vinify our wines according to a variety to variety and lot to lot methodology, in order to divide them according to the grapes variety profile and also to market demands.
The young and fresh white wines are vinified in stainless steel vats with temperature control, while the complex and structured white wines are vinified in barrels with “batonnâge” in a cold chamber, suitable for the effect.
The fruity and smooth red wines are vinified in stainless steel vats and presses with mechanical pumping-over and controlled temperatures while the persistent and prolonged red wines still mature in barrels.
Naturally, it is from the best lots and grape varieties that we make, either our reserve, either the monovarietal, white or red, which are wines with a storage profile, made to evolve well in the bottle.
BRANDS
Adega das Mouras de Arraiolos segments its wines into three already existing brands: Patameiras, Moira’s e Mouras de Arraiolos having already a fourth registered brand for a future ultra Premium wine.
With each brand we intend to be present in the several price ranges and in all of them to be a reference for the consumer in the quality-to-cost ratio.
In the Patameiras brand, where there are white and red references, we have easy and unpretentious wines, vinified in stainless steel without having contact with wood.
In this brand we use in the bottles a screw cap system, but there are several capacities in “Bag in Box”.
The graphic identity of the brand is associated to the traditional image of Arraiolos: the famous Arraiolos rug.
Our big focus is on the Moira’s brand, conferring to it a guiding adjectivation to the consumer, on what each range has to offer in organoleptic terms. We want to help the consumer to guide his taste when facing wines with distinct characteristics among itselfs. Here, our innovation effort is visible by risking a new approach in and to the market, either in the adjectivation in itself or in the strong chromatic component of the labels.
This brand is clearly oriented for the so called “off” channel and distinguishes three different ranges:
Moira’s Fruity – easier wines, emphasizing the essence of the fruit.
Moira’s Intense – wines respecting the typical flavour of the region.
Moira’s Smooth – more sophisticated wine in the so-called “New World” style that is, and as the name indicates, a more rounded taste.
In the Mouras de Arraiolos brand we have a wine with a clear gastronomic profile, selected from the best grapes from each harvest. Therefore, the brand portfolio will vary from on year to the other, depending on the existence of lots with sufficient quality to integrate it.
The graphic identity of this brand is a monochromatic arabesque, emphasising the corresponding colour to each variety and/or type of wine.
INOVATION
The Project conception also went through a very careful choice of the so called “dried material”, in order to take no chances with the wine’s final quality, and with its correct image and presentation, having been taken special care in making easier the work of restaurant Professionals.
Therefore, the chosen labels are made of a fixing plastic, ultra resistant to handling and to the low temperatures of refrigerators, as well as to moist effects and to the water in the ice buckets. Concerning traditional corks, there was no compromise: functionality and quality.
On the other hand, a new 250ml small bottle range was integrated, which is the right measure for a proper individual consumption.
This capacity comes with a screw cap system, which takes into account the opening convenience, manual and immediate, baring in mind not only the interest of the final consumer but also the faster service in the target establishments for this small measure: executive restaurants, convenience stores and other fast consumption points of sale, since they were specially developed for small 4 bottle cases with this capacity, thus decreasing the risk of theft from the shelf of the “off” channel.
Naturally, following such an ambitious Project, our wine cellar is in the final stage of the HACCP implementation.
For all of this, we believe that our Project is solid and provides added value capable of interesting all potential clients of the wine market, in order to make them our partners in this challenge.
